Tomorrow is the first day of the shoot…

…and the weather’s looking pretty awful for music video production!  What’s worse is that all of our shooting  is planned to take place outside!

Although rain looks to stop play both us and the band have been formulating a plan B over the last day or so. Plan B pins its hopes on using  an old cave. Who knew Mansfield had a cave? but nothing is as of yet set in stone (excuse the pun). Being a cave means no electricity and it’s going to be  really dark so we’ve had to source a generator and some extra BIG lights to give the video the right look.

Alls we can do is watch the skies and see what happens, if it rains we’ve got to hope we can get the right permissions in time to use the cave. Here’s a picture I took outside of the office window just now as we experienced a break in the down pour. Fingers crossed

More info coming soon about our video production mansfield adventures…

We’re making a music video

Ever since we were treated to a live set in a small recording studio in Nottingham by Halcyon Days the A Star Media team has been positively buzzing with excitement over producing a video for their track ‘Presence’.

After months of planning and preparation, filming of  the music video starts next saturday on location in and around Mansfield, Nottinghamshire. Whats more as we’ve never produced a music video before we’re going to be blogging a blow-by-blow account of how the video production pans out. This means you can look forward to plenty of photos, video clips and a few guest posts from the band themselves as we go along!

So far the music track has been recorded and mastered, the locations agreed upon and the filming storyboard produced!

We’d love it for readers to join us in our video production journey and welcome all comments and feedback on our project. You can learn more about the band and listen to a few tracks on their myspace page www.myspace.com/halcyondaysmusicpage In the meantime , here’s a sneak peek at the sort of look the video could be going for.

Check back soon for new content!

Viral Video

Have you ever watched a video on Youtube that made you laugh?

Or it was so clever and different you just had to share the video with your friends?

Have you noticed that many of them are actually adverts that you just never see on the TV?

Well that’s viral video baby, an innovative way to market a product or service without having to force it upon people! The idea being that the video has a quality that makes people want to share it, and getting your video seen by as many people as possible is the aim of the game! 

Viral video has been the preserve of larger companies for years, but thats all changing thanks to the internet and social media becoming a more potent communication tool. You can put your video on YouTube, then share it on facebook, mention it on your blog and tweet it to anyone who you think could be interested.

Whats more, viral video can inject something into a marketing campaign that you otherwise couldn’t get away with. We’ve recently being doing some viral video production for a talented group of web designers called Dijitul Media. In fact they are responsible for our new website (so hats off to them). The viral videos are all filmed in locations around Mansfield in Nottinghamshire and revolve around the tagline “Have you seen my website?”

YouTube Preview Image

As you can see, the videos aren’t just entertaining, they convey a very serious marketing message in a way thats fun and accessible to anybody. Even better, you watch it and don’t feel like you’ve had a sales pitch forced down your throat. With the huge increase in videos for websites, viral video is now becoming  an affordable way of reaching customers through the internet, leaving them feeling entertained and associating that good feeling with you; and that has to be a result.

If you’d like to see the rest of  the viral videos for the talented web design nottingham team, Dijitul Media, please check out their youtube channel http://www.youtube.com/user/dijitulmedia

New Website for A Star Media!

Exciting news for video production in Nottingham! We’ve  recently launched a fantastic new website to showcase the  films that we’ve been making.

Over the next few months our new website, along with this blog, will be filled with video, photos and news exploring  behind the scenes of video production at A Star Media!

In the near future we’ll be blogging about our progress in making our first ever music video and another group of viral videos for local companies in the mansfield area.