Halcyon Days guest post

The music video is starting to shape up nicely and you can expect clips soon, in the meantime please enjoy this guest post from the Halcyon Days drummer David Brown on how the song and the music video came about:

The idea for ‘presence’ came from a news story I read in a national paper.  It must have been about May or June last year and the article mentioned that a badly decomposed body had been found in a flat somewhere in London.  Following the forensics it turned out that the person must have died around Christmas time the previous year.  It seemed so sad to me; that a person could not be missed for such a long time.  When I thought of this person I imagined what the flat must have looked like; them in a chair surrounded by Christmas decorations and unopened presents.  With this image in my head the first line of the song was born: ‘A decomposed body lies next to a pile of unopened presents’.  The rest followed quite naturally.  I saw the song as a way of remembering the person who had died and atoning for their forgotten life.  I called the song ‘presence’ because it is about a person’s existence but it is also a play on the use of ‘presents’ in the song.

The wasteground back in January

In terms of style of the music video, there was much discussion about how we could convey the story of the song.  All sorts of ideas came out – filming the whole thing in a graveyard, being in the person’s flat, capturing the last few days of their life but in the end we decided that none of these would do the song justice.  Originally the intention was to focus on Sy (Lead singer) singing the verses as he walks around various locations and then bring the band in for the chorus.  The idea was that Sy could be walking down any street, anywhere and there might just be a person laying forgotten in one of the houses he walked past.  The chorus was shot in a wasteland which represented a kind of purgatory for a forgotten soul.  However, we liked the wasteland setting so much it might just be that the final product sees the whole song set in the wasteland.  We will have to wait and see!

David – Halcyon Days

click here and join the  Halcyon Days facebook page

Listen to some of the Halcyon Days Tracks

Clips from the draft edit, as well as more blog content will be coming soon!

5 Reasons why video is great on Facebook

Facebook is great! We bet most people you know use it, and most check it everyday. Love it or hate it Facebook, and all social media is now part of life!

Facebook is HUGE! and we could write all day about how big it is! It’s twice as popular as Google in the workplace (source Netbox) and ranks in the top five websites visited by businesses, with 6.8 % of all traffic (Source Mashable).

1. Video can be shared

That’s the best thing about Social Media, anything you put on can be shared! If a customer sees your Facebook group and watches a video, they can share that video with their friends, spreading the message.

2. People watch video

Watching video is super easy. Click, play, done!  If it’s on your Facebook group people are going to watch it. Whats more, watching video online and on mobile devices is growing all the time. Did you know websites with video have conversion rates way higher than those without? Imagine what that could do for your business.

3. Video saves time

If prospective customers are checking your Facebook group; a video that sums up your product or services in 30 seconds is going to be much more effective than three paragraphs of text. It’s also much more accessible to people with special needs or language barriers.

4.Facebook reaches people (targeted marketing)

Facebook reaches a lot of people. Using video as part of a pro-active marketing campaign can get to the people you want to sell to. What’s more if you have a Facebook group with one hundred followers who chose to join it, that could well be one hundred potential customers converted with a video!

5. Facebook is  better at playing video

It might not seem like the strongest argument but it’s a good one in our books. Facebook’s first video application wasn’t very quick or very good. However that’s all changed! With a surge in 3rd party developers offering free Facebook video uploaders, Facebook upped its game. Their new video application is no YouTube but it does the job offering standard and high quality versions of video!

If you interested in Facebook as a direct marketing tool then get in touch with our trusted Internet Marketing Nottingham friends who know a thing or two about making Facebook work for you, and if you need a film making for your Facebook, you know who to call! (It isn’t the Ghost Busters)

New Facebook Page

That’s right we have created  a whole new A Star Media facebook page! This way we can easily put lots of exciting content onto our facebook profile. This will include behind the scenes photos, video clips, news and much more.

If you like our blog and love social media please follow us on facebook!

Halcyon Days – Music Video Update

Hi everybody

We’re  now starting the mammoth video production task of processing all of the footage shot for the music video and so far so good.  It was a twin HD camera shoot using a shoulder camera, tripod and improvised steadicam set up. The raw footage looks epic and we hope to have some great shots up soon. In the meantime here’s a few pictures taken during the shoot. You’ll notice there all in one location but we filmed in three distinct locations in Mansfield, Nottinghamshire for the final production.

In the meantime if you want to know more about Halcyon days, become friends with them on Facebook just here. Check back soon for Halcyon guest posts, behind the scenes clips and more!

Our first music video -It’s a wrap

Yes it’s in the can, even with concerns about the state of the weather we got all the filming done in record time! What’s more we finished ahead of schedule and had a lot of fun along the way. We’ve only just had chance to check the footage (we’ve been away filming in Wales)  but it looks awesome!

Now the hard work starts! and you can follow the post production process through this video production nottingham blog. The next few days and weeks will see a steady stream of videos clips and photos of the shoot and guest blog posts from the band!

Heres a little picture from the shoot to whet appetites until we can load up more!

Music Video Production

Check back soon for more and if you like what you see please subscribe to the blog!