Letting the Cat Out of the Bin –The Power of Online Video

You’d have to be living under a rock over the past couple of days to miss the media attention given to the film of a cat being thrown into a bin in Coventry.

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At A Star Media our Video Production Nottingham team love animals, and we think the treatment of this poor cat is just plain horrible, but would the story have had the same hype if there was no video?

From posting the film on Facebook and Youtube the spread of the video and the story was pretty much instantaneous, and the reaction from the public on social media helped to fuel the fire, causing the story to get picked up by national news agencies making headline news and becoming the most shared story on the BBC news website.

It’s yet more evidence to show that a story, which may have only made the local papers without the video, has been shot up the news value scale with the addition of film. Would we even have heard the story if there wasn’t any video? Probably not, as the owners wouldn’t have had any idea how the cat got in the bin in the first place.

It just goes to show that the addition of film makes a big difference to how stories are created and spread, and we’re just waiting for a host of ‘putting a cat in a bin’ spoofs to appear on YouTube. In the meantime, it gives a whole new meaning to cat litter (boom boom).

Add video to Google Places!

Google Places is another great way of sharing your online video that’s completely free! But not everybody seems to realise this.

You may be thinking what is Google Places? Well it used to be known as Google Local Business Centre. This is what you need to register on to get your business on the little map  that appears with many local search results. See the image below to understand what we mean:

So Google places is great for getting your website on local searchs! What’s more if they click on your listing they’re taken to a Google Places listing page that displays information about your business.

Did you know this is where you can now add a video to the listing? This means when potential clients are searching through Google and a Google Places map pops up, they have an opportunity to watch a video about you before they even hit your website! If first impressions count then a hard hitting well made video will do wonders!

Getting a Google Places account is easy, just visit the Google Places website and follow their lead. Adding video is even easier, all you need to do is.

  • Set up a YouTube account if you haven’t already
  • Upload your video
  • Copy the video URL into the add video box on your Google Place Homepage
  • Click finish and wait for verification from Google

And that’s it, easy!

Adding online video content is all about getting as many people as possible to watch your video. Any and every way you can share your video is worth using, especially when services like Google Places are free to use. Google Places represents another tool in your online video marketing strategy to make use of. Experts predict that Google Places is going to form a key part of Google Search Engine development. With the hopeful addition of thumb nails and other cool extras, Google Places is worth getting on now and exploring the benefits. Just like all Google Tools, the interface for Google Places gives you statistics on how people are finding your listing, helpful data to better formulate your web marketing strategy.

And finall, although you want as many people to watch your video as possible, you also want the right kind of people watching i.e potential customers. This is a key benefit of Google Places, people won’t find your listing, and therefore your video unless they’re searching for it. This means if someone has discovered your Google Places listing through a Google search there is a better chance you’ve got yourself a potential customer, or someone with relevant interest. And that’s got to be good right?

SEO and Video – Why is it important?

Search Engine Optimisation! or SEO for short, just what the heck is that you might cry (or quietly ask yourself if your office is open plan).

In a nut shell it’s the ability of your website to be discovered through search engines like Google. That’s pretty handy if you a run a business and want customers looking for your services to find your website through Google. Any web design company can no doubt offer you an SEO service, but it’s only the good ones that can get you the best results.

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But how can a video on your website help your Search Engine Optimisation? Well, just sitting on your website it probably can’t much because Google reads text, not pictures and video. However did you know Google owns a little service called YouTube? That’s right! Did you also know YouTube ranks as the worlds second largest search engine after Google? We know, it blew our minds a little too…

With statistics like that surely it can’t  hurt to get your online video onto YouTube can it? Especially when the service is entirely free. However just sticking your video on to YouTube willy nilly wont help.  Here are 3 simple methods to help improve your video SEO, and therefore help towards your websites SEO.

1. Think up a name for your video that’s keyword rich!

A keyword word is a relevant description of your business, for example if you’re a plumber based in Sheffield, then good key words could be ‘plumber Sheffield’ or ‘Sheffield plumbers’ etc. Basically they are words that potential clients are likely to type in google when looking for a service, in this case a plumber in Sheffield.

If you can work a keyword into the video title it’s all going to help!

2. Get tagging

Once a YouTube video has uploaded, click on the video information tab and add some tags. Tags are your way of adding some additional data that only Search engines look for. So you want to tag your video with keywords as mentioned above. You can add as many as you like but its best to stick to a palette of no more that five. Don’t spread yourself to thinly, Google likes a thick slice of keywords it can get its teeth into.

3. Link back to your website

When adding a video you can add a short description to explain what the video is all about. This is your chance to hook potential viewers by providing an exciting description of what they can look forward to in your video! So get creative. However in SEO terms this is the place to seal the deal, add a link to your website so that as more people discover your video through steps 1 and 2, they then click on the link and hit your website.

Importantly remember, you can only add a link in the description box by adding the prefix’ http://’ just using ‘www.yourwebite.com’ won’t create a link, only http://yourwebsite.com gets the results you want.

These are just 3 simple tips that will help set you video up on the right track to getting more views on Youtube. The theory being the more people that watch it the more people follow the link to your website. If your looking for more serious methods about optmising your video through YouTube check back soon for more articles on our blog.

It’s all about the films. At A Star Media – Video Production Nottingham, we like to keep it simple. No hidden charges, no jargon, no tech based mumbo, just brilliant films, easy. We’ve got lots of our films for you to try, so have a look around and if you have any questions don’t hesitate to get in touch. Viral Video Production, Videos for Websites, Promotional Films and much more!

New developments for YouTube

At A Star Media we’re always telling people about using YouTube for business. Mainly because it’s great and you can find out many reasons why throughout the ‘We Make Films’ blog.

However in a nutshell, here are a few reasons why YouTube is great:

  • It’s free
  • It’s easy to setup and use
  • It’s powerful and Search Engine friendly
  • It’s the world’s second most popular search engine after Google
  • It allows HD uploads
  • It automatically delivers your video at a quality relative to the viewers internet connection
  • It’s easy to optimise your videos (VSEO)

And now if this little list wasn’t enough, the clever people behind the world’s greatest video sharing website have gone one better.

You now can upload 15 minutes of footage!

Yes 15 minutes, until last week it used to be ten minutes of your glorious video footage, but now we’ve been granted 15. How they can do that when over 24 hours of footage are uploaded each minute to YouTube? It boggles the mind, but who cares as long as it works.

But who can benefit from this additional 5 minutes? Well if you’re looking at uploading training videos or snippets from presentations, conferences or events then that extra 5 minutes could be a lifesaver. It’ll also come in handy for television companies putting clips from TV shows online.

YouTube is a great tool to use! and if you want any more information, help or advice  please contact the video production team here we’d love to discuss your ideas

Sound is important, but not always.

In any video sound is always important, in fact when the video production is taking place you always have to ensure the right sound is being recorded. This could be either speech or ambient sounds. Then you’ve got to make a music choice, music can turn an average film into something amazing. Just think of the all the great films you’ve seen at the cinema and the epic music that goes with them. So in video and film, sound is pretty important.

But what if your audience can’t hear?

Well that’s just the situation the A Star Media team found themselves in when we were contacted by John Smith, a profoundly deaf stand up comedian. John conducts his side splitting comedy using BSL (British sign language) to get deaf audiences giggling. John has taken his stand up tour on the road across the nation since 2005 with huge success and fantastic reviews.

He contacted the Video Production Nottingham to help create some comedy sketches for use in his latest DVD. This exciting project meant we had to change our own perspective on film-making. We always consider our intended audience during the video production process. With John’s audience being BSL users, our filming had to take this into account. A fantastic experience with a very funny guy meant we produced two fantastic sketches that we be mastered shortly, all incomplete silence. The funny thing is, such is the strength of John physical comedy, anybody can understand what’s going on and get the joke.

If you’d like to know more about John Smith and his BSL comedy, called Beautiful BSL, we encourage you to check out his website http://www.beautifulbsl.co.uk/

The sketches will be available on his website and ours shortly.