We know that a key ingredient in any marketing campaign is time. Important elements like photographs and press releases need to be delivered quickly to make sure you don’t lose interest and video is no different.
Recently we’ve been churning out films at a rate of knots, why? Because they’re part of important events not to be missed!
Just a few weeks ago we filmed the launch of the 2012 Nottinghamshire and Derbyshire’s Best Business Awards. Last year we were lucky enough to be shortlisted for the awards, and this year we were lucky enough to be invited to join their team, but enough about us…
To make sure the guys at the Derbyshire and Nottinghamshire Chamber of commerce got as much visibility as possible for the launch we first filmed the lunch time Nottinghamshire event, then headed to Derbyshire for the evening event.
Then we headed back to A Star Media HQ for some hardcore late night editing, and by 3pm the next day the client had the first draft of both of their films!
Rachael Buxton, Head of Events for DNCC said, ‘We were extremely pleased with the professionalism shown by A Star Media in their approach and execution of the launch events for the DNCC Business Awards. Also, the speed/turnaround and the quality of the films were excellent.’
Getting films out quickly is nothing new to A Star Media, we know there’s no point in having a film made if you’ve got to wait weeks to see it.
Who?Loddon Brewery is a family run craft brewery based in Oxfordshire. Not only do they make delicious beer (we can vouch for it) they’ve also just had a MASSIVE re-brand, and bought us on board to make them some cool films.
What? The guys at Loddon wanted to show their fun friendly staff, great beer and funky new branding (provided by We Are Pure) to complement their new website (provided by Nzime).
The aim of the films was to be friendly, short and to the point, and showcase their unique style.
How? We scripted the films to be fun and light-hearted, focussing on big kahuna Chris Hearn and his long suffering Head Brewer Steve (just Steve, like Madonna…)
Filming over one day at their brewery near Henley-on-Thames we created a number of films about the different beers they brew, a tour of the brewery and what goes into Loddon Beer.
The films were made to look ‘rustic’ by filming freehand and adding some screen burn in post-production, this helped the films match the branding and mirror Loddon’s quirky home-grown style.
Where? Once finished the films were uploaded to Loddon’s YouTube channel and their website. You can see a couple of the films here:
What? Luke Hearn, Sales Manager at Loddon said “It was a pleasure to work with A Star Media. They made everybody feel completely at ease and the day they spent filming with us was great fun yet still very professional. The videos they have made are just superb; they listened exactly to our brief and also offered their own ideas which were excellent. The videos are a real highlight of our new website and we’ve already received huge amounts of positive feedback about them from our customers. We would highly recommend A Star Media to any other company.”
Here’s a little teeny tiny treat! Last week as we were setting up the camera for filming at Pleasley Colliery, a small wren landed right next to us. We had just seconds to spin the camera around and grab a bit of footage before the little fella flew away. Sadly not enough time to get the microphone attached!
Our very own Katrina Atherton celebrates winning ‘Breakthrough Business of the Year’ for A Star Media at the 2011 Enterprising Women Excellence Awards, which took place at Chatsworth House.
Katrina said: “I’m absolutely astounded to not only have been short-listed as a finalist, but to have actually won the award. We have worked really hard this year to further establish the business and this award is not just for myself, but also for my business partner John.”
Katrina was also a finalist in the ‘Enterprising Business Woman of the Year’ category.
Jean Mountain, Chair of the Chamber’s Enterprising Women group, said: “Many congratulations to all of the winners of this year’s Enterprising Women Excellence Awards.
These enterprising women make an important contribution to the local economy and their success stories will hopefully inspire many other women to pursue their business dreams and these awards are all about acknowledging and celebrating those achievements.”
On Friday 16th October A Star Media were shortlisted as Finalists at the Chamber of Commerce Nottinghamshire’s Best Business Awards.
We had a great time and it was fab to see so many familiar faces at the awards. We were runners up along with The Elm Tree Pub in Elmton and Aware Monitoring was named as the winner in our category ‘Most Promising New Business’.
Turning our attention the Derbyshire branch of the ‘Best Business Awards’ our friends at OVISO (you can see our film on their homepage) won the ‘Most Promising New Business’ accolade! We’re thrilled to bits for them.
All in all a good result, and we’d like to send our congratulations to all the finalists and winners.
At A Star Media we love making films, sharing films and watching films. As an award winning film production company we know what makes a good film, and we know what trouble a bad film can cause for your image.
Vodcasts are ‘Video On Demand’ Casts, basically web based films that users can watch at their leisure. Vodcasts are a great way to regularly communicate with your target market, and can be created quickly and easily to create recurring content, just like a blog.
When producing a Vodcast sometimes it’s best to call in the experts, but if you regularly want to create film content to promote your business, improve the optimisation of your website and share information with existing and potential customers, sometimes it could be good to do it yourself.
Creating simple and effective films is easy, but it’s also really easy to get it wrong. Like anything to do with your business you want to get the quality right, it’s got to do your brand a favour and not be a little marketing experiment that’s kept out of sight.
Over the last few years we’ve developed some simple tricks to make any film better, and the best thing is we’re going to share them with you!
Our Vodcast training sessions will teach you the basics in how to create a great online video. We’ll show you basic camera techniques and how to set up your very own YouTube channel and we’ll introduce YouTube’s free tools to keep track of how successful your videos are.
Training will be given over a morning session, with breakfast provided along with the opportunity to network with fellow delegates.
Places are limited and are charged at £25 per person plus VAT.
Our next session will be held on Friday 7th October at Forever Green in Mansfield. Contact us to book your place.
We ended last week on a high as we found out we’ve made the final of Nottinghamshire’s Best Business Awards 2011 in the ‘Most Promising New Business’ category.
The awards are facilitated by the Derbyshire and Nottinghamshire Chamber of Commerce, to recognise the importance of celebrating homegrown business talent, and we’re thrilled to have made the final cut!
The award ceremony is on 23rd September, and we’re already really excited. You can find out all about the awards on their blog, which is a stomping good yarn!